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Billy Ray Cyrus Signs On For Denim Day -- Pledges to Help in the Fight Against Breast Cancer and... |
Merriam, KS (PRWEB) August 27, 2007 -- Billy Ray Cyrus is the latest name to be added to the roster of celebrities putting on their jeans on October 5 for Lee National Denim Day, one of the nation's largest single-day fundraisers for breast cancer.
Cyrus, who has a family history of breast cancer, has volunteered his time to the campaign which raises funds for the Women's Cancer Programs of EIF. He is asking people nationwide to wear their jeans on October 5 in exchange for a $5 donation for the fight against breast cancer.
A multi-platinum singer/songwriter and star of the hit Disney Channel series "Hannah Montana," Cyrus recently released his debut album for Walt Disney Records, "Home at Last." The CD is currently in the Top 15 on Billboard's Country Album chart.
To encourage people to participate, Cyrus has recorded both radio and television public service announcements and will do television interviews with stations across the country. Additionally, Cyrus has created an online team page, a new feature of the campaign, dedicated to "his girls"--his mom, wife, and three daughters. Fans that join his team on denimday.com have a chance to win an autographed copy of "Home At Last" or a pink Les Paul Vixen guitar from Gibson Guitars.
"It's an honor for me to be able to represent the Entertainment Industry Foundation for this incredible cause through Lee National Denim Day," said Cyrus. "I can tell the women in my life how to handle a lot of things, but I can't protect them from breast cancer. I want to raise so much money that people stand back and say 'wow, that was fun and it did a lot of good.'"
With this commitment, Cyrus joins a list of honorary celebrity ambassadors who have built team pages on denimday.com, including 2007 lead ambassador Mariska Hargitay and celebrated actresses Gabrielle Union and Kerry Washington.
Also supporting Denim Day for the second year in a row is the cast of NBC's "The Office" - Steve Carell, Ted Krasinski, Reinn Wilson, Jenna Fischer, and B.J. Novak - who appear in a television public service announcement which uses the show's signature quirky humor to ask viewers to get involved. The PSA will air on NBC stations throughout August and September and can also be viewed on denimday.com.
"We are so excited to have such a wonderful team of celebrities supporting... To read the press release in full goto http://prweb.com/releases/Denim_Day/breast_cancer/prweb546831.htm
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