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Apple Must Get Inside Its Own Decision Cycle |
Thousands of Web sites fill the Internet daily with stories about Apple. Expectations soar. Apple's never announced its rumored cell phone, the so-called iPhone; yet, a Google search of the word "iPhone" turns up over 11 million results. This week, Linksys announced new models of its own iPhone. Sooner or later, the ability of Apple to deliver will get so out of sync with the mind of the Internet that Apple will no longer be able to function effectively.

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