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Motorola Exec Sheds Light on Apple's 'iTV' |
Apple, a company that is new to the video delivery business, has never been involved with the traditional carriers, and has instead elected to assist their customers with viewing iTunes-purchased video content on their HDTVs with a product code-named "iTV." This Apple technology is almost certainly seen as a threat to the status quo by the cable carriers. Meanwhile, there are high hopes in the Apple community for the iTV, a device that can beam video content from a Mac via AirPort to an Apple box that plugs into an HDTV.

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