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Furor Builds Over Interpretation of iTunes Sales Figures |
Although some news stories may have drawn exaggerated conclusions from a Forrester Research report citing slipping Apple iTunes Music Store sales, the digital download industry may nevertheless be facing problems ahead. Forrester Analyst Josh Bernoff, author of the report, says in his blog that media companies misinterpreted Forrester data showing a decline in song sales of 65 percent during the first six months of 2006. "iTunes sales are not collapsing," he maintains, explaining that the drop is largely a seasonal phenomenon.
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