Technology is important to your business, and especially integrating technology with marketing. However, technology by itself is not going to solve any problems. It’s very important that you carefully target your message to the right audience at the right time. General X, Y and Boomers - three different generations and often three different mind sets.

When you segment your target audience, what categories are you using? As the Boomers are nearing and entering retirement and Generation Y is creating a whole new workforce (and therefore generation of consumers), do you understand how and why they buy?

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