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Jonathan Ive: Putting the Bite Into Apple's Design |
Lined up in Jonathan Ive's studio in Cupertino, Calif., are four chunky Black Pencils. That's capital B and capital P, because these are no ordinary pencils. They are incredibly rare D&AD Black Pencils. There are few creative awards more jealously coveted than a D&AD pencil. Yellow pencils can be career makers. However, the elusive Black Pencil is a marker of creative genius. Last week, Ive won two more of them, one for the iMac, one for the iPhone. He's already got four. So now the senior vice president of industrial design at Apple is a D&AD record breaker.
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