|
Apple: Winning Converts Worldwide, One Store at a Time |
Apple has seen the future, and it is about customer service. On Thursday, Apple opened its largest U.S. store, a building in Boston with a glass and steel facade that a senior company executive said reflected Apple's plan to expand its retail ventures at home and abroad. Sandwiched between aging brick buildings on Boylston Street, the store features a ground floor with more than 100 Mac computers, a second level for iPod music players and iPhones and a third entirely for service. The store is Apple's second-largest, after the one on Regent Street in London.
|
