I'm a huge proponent that every business owner should have their own web site. A well designed web site and domain name. After this, an email newsletter and blog would be additional communication tools to definitely invest in.

However, it's clear that building a web site or more is simply not what every business can do. Frankly, I don't know why when in fact many web hosts enable you to CALL them to build your web site.

Another option, for busy small business owners is to create a webcard. Smalltown.com has a platform to enable you to get an online presence that focuses on your local geographic location.

For under $100 a year and in under 10 minutes, a local advertiser, can create a Webcard listing that includes all the pertinent information found on a website, including video links and even coupons, and can use that Webcard listing URL as a mini-website to promote their business. Webcard listings are even indexed by search engines like Google and Yahoo!

You can check out a sample webcard of Sibby's Cupcakery in San Mateo, California here.