You could focus on marketing your business using a variety of media. However, through online marketing you can focus on your particular NICHE. Instead of focusing on the entire carpet industry, you can narrow down into particular zip codes and demographics that would be ideal customers for you. Using Google's key word tool you can type in keywords and get guidance on what words might work best for your online advertising campaign.

Parick McKenna, CEO of DMi Partners offers the following advice:

All companies, regardless of size, should include a digital aspect to any planned marketing campaign. A small company, however, that has a niche that it can leverage in its digital marketing strategy can compete within that niche against much larger companies - and they can even win.