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Apple and Security: Pride Cometh Before the Fall |
Just as those living in shiny houses of self-righteous glass often end up surrounded by shards of their former sanctimony, so Apple now finds itself the increasingly appealing target of software hackers. For years, Apple's marketing has consisted of accentuating the positive and ignoring everything else. As hackers pillaged Microsoft's Windows operating system, Apple stressed that its computer platform was relatively virus-free, most notably in that snarky ad campaign, "I'm a PC. I'm a Mac."
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