News of Apple's iPhone may have dominated the Macworld Conference and Expo last week in San Francisco, but that didn't deter suburban companies from making splashes of their own at the annual technology show. Woodstock, Ill.-based Other World Computing, a Mac-focused technology reseller and support organization, launched ModBook, a tablet notebook for the Mac platform. Instead of controlling the device with a keyboard and mouse, users drag, click and draw on the screen with the included digital pen.
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The Apple TV will shatter the best hopes of Comcast, Time Warner, DirecTV and Dish Network, to name a few. To be sure, they'll all still be around in five years, but they will never achieve the growth and dominance they seek. Allow me to explain. The HDTV industry in the U.S. has some serious problems, problems that are similar to the mobile phone industry. Namely, some basic human needs have become both subverted and overwhelmed by technological greed and meddling.
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Apple intends to hide specific sales numbers for its soon-to-be-released Apple TV, according to an Apple executive. The company, which stopped breaking out individual sales numbers for its product lines more than two years ago, will include Apple TV sales as part of its "Music and Related Products and Services" line in its financial reporting, effectively obscuring performance for the device. When Apple introduces a new product like the Apple TV, they typically keep sales numbers close to the vest until they can gauge the success of the product.
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When Apple introduced the new 802.11n-based AirPort Extreme Base Station during Macworld Expo 2007, it also announced that most Core 2 Duo Macs were already compatible once a software update was applied. Unless you are purchasing a new Base Station, however, the update will cost you $1.99. Although the cost is salt in the wound for some Mac owners, the price is lower than the $4.99 initially reported. The reasoning behind charging for the updater that unlocks the 802.11n features in new Macs comes down to accounting.
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Given the complicated economic workings of the wireless phone business, will the iPhone be profitable? It sure looks like it. Silicon Valley market research firm iSuppli, which specializes in tearing down popular electronic gadgets to figure out how much they cost to make, estimates that Apple will be sticking to its usual script with the iPhone and pricing the device such that it can expect a gross margin of about 50 percent. That gives Apple plenty of room to cut prices as component costs fall or to stimulate demand.
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