OK, this may seem like a huge stretch because I doubt there are any tech companies more different than EMC and Apple. However, I just spent several days at EMC World and I actually found one similarity: Both companies are focused like lasers on customer loyalty. This goes beyond customer satisfaction and speaks to a process that ties their respective customer to the firm like magnets. Given both companies have dramatically different customers and therefore have dramatically different approaches, I thought it would be interesting to contrast them.
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Lined up in Jonathan Ive's studio in Cupertino, Calif., are four chunky Black Pencils. That's capital B and capital P, because these are no ordinary pencils. They are incredibly rare D&AD Black Pencils. There are few creative awards more jealously coveted than a D&AD pencil. Yellow pencils can be career makers. However, the elusive Black Pencil is a marker of creative genius. Last week, Ive won two more of them, one for the iMac, one for the iPhone. He's already got four. So now the senior vice president of industrial design at Apple is a D&AD record breaker.
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When Psystar, a Miami company, started selling Mac closes preloaded with Mac OS X last month, everyone assumed that Apple would take immediate action. However, nothing has happened to date. Several things may be going on, and no one is sure. Several theories are floating around. Dow Jones reported recently that Apple is preparing to defend its IP rights, and will take legal action soon. According to international IP law, the owner must police those IP rights immediately against significant infringements or lose them, I have been told.
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Apple is sailing in the calm eye of the hurricane these days, cruising serenely with rapidly rising Mac, iPhone and iTunes sales. This week in the Apple-focused blogosphere, however, Mac bloggers are showing how Apple can sometimes have smooth water on one side of the Cupertino boat and nasty waves on the other. First, the rough stuff. Mail-order DVD rental powerhouse Netflix announced a new streaming media set-top television box that competes with Apple TV and Apple's iTunes business model.
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In June 2007, Apple shipped what may well be the most coveted and successful phone in the world. As June 2008 inches closer, anticipation is turning into expectation, and the tech world is buzzing with the latest machinations of Apple and what it might or might not be doing with its next-generation iPhone. iPhone supplies have been running low of late, both online and at Apple retail stores, and Apple's annual Worldwide Developers Conference is set for June 9 though 13 -- and it's sold out.
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